Annie’s Annuals Finds New Roots Under New Owners

Richmond, CA and Grass Valley, CA

The legacy of Annie’s Annuals and Perennials will continue on! Annie’s Annuals, a beloved horticultural institution, has been long celebrated by enthusiastic gardeners for its rare and heirloom plant offerings. Peaceful Valley Farm & Garden Supply is excited to share that they have acquired the brand of Annie’s Annuals and Perennials, the website and the catalog business to ensure the safekeeping of this horticultural giant and its time-honored legacy!

Happily, a band of longtime and dedicated Annie’s Annuals and Perennials’ team members pooled together their talents and passion to form Curious Flora Nursery, a place where plants, people, and community will continue to thrive in the footprint of the existing nursery at 740 Market Avenue in Richmond California. This treasured space, loved by all who visited, filled with curious plants, beautiful gardens, and exuberant plantspeople will remain a nursery dedicated to offering wild and rare plants, horticultural expertise, and boundless joy.

A Commitment to Quality, Fun, and Customer Loyalty

“Annie’s Annuals has always held a special place in the hearts of gardeners as the vibrant, eclectic home of rare and heirloom plants,” shared Jill Hageman, co-owner of Peaceful Valley Farm & Garden Supply. “For years, it has cultivated a sense of discovery for gardening enthusiasts, offering plants that celebrate California’s rich horticultural heritage. Our vision is to honor that connection by ensuring customers continue to access the unique native, annual, and perennial plants that have made Annie’s an iconic name. We are committed to quality plants, biodiversity, and sustainability.”

Peaceful Valley Farm & Garden Supply, founded in 1976, is recognized as a sustainable and regenerative agriculture pioneer. Customers purchasing through its website, www.GrowOrganic.com, can access hundreds of high-quality seeds, edible plants, and growing supplies. The Annie’s Annuals catalog and website will be maintained separately from GrowOrganic. The Hagemans and the dedicated Curious Flora Nursery team members are united in their commitment to upholding the high standards and customer care that Annie’s Annuals has represented for many years.

Preserving the Spirit of Annie’s Annuals

“Sensational gardens and great nurseries are so much more than the plants that fill them. They evoke stories of people and place told over seasons of growing together. The best gardens and nurseries reflect the joy of discovery, the reward of shared effort, and the wonder of changing times. Annie planted a seed of exuberance in each of us. We’re going to keep that growing.” observed Colleen Wheeler, Curious Flora’s Chief Growing Officer. The team at Curious Flora Nursery will continue to grow the native and far-flung curiosities that have defined Bay Area gardens for decades.

Curious Flora Nursery is set to open at the former Annie’s location at 740 Market Avenue in Richmond on November 2, 2024. The Annie’s Annuals online store will offer plants by mail before the Spring 2025 season, bringing back customer favorites and some exciting new additions.

A New Chapter for Annie’s Annuals

The Hagemans and Curious Flora Nursery employees are committed to a smooth transition that respects the Annie’s Annuals legacy and unique character. Customers can expect continued updates and announcements through the Annie’s Annuals website (www.anniesannuals.com), the Curious Flora Nursery website (www.curiousflora.com), and both companies’ social media channels.

For media inquiries, please contact:

Annie’s Annuals

Marketing Department

marketing@goldenstateplants.com

Curious Flora Nursery

Colleen

contact@curiousflora.com

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For information regarding the Assignment for the Benefit of Creditors of ApisRegina, Inc. dba Annie’s Annuals and Perennials, please use the following web link: https://sites.google.com/view/faqs-regarding-apisregina-inc